Maximizing the fruit farming potential:
The Power of Target Market Selection

Through pixofarm’s yield estimation feature, growers can use the information on fruit quality and volume at harvest to decide which buyer to contact – earlier than everyone else can. In the unfortunate case of not reaching their fruit size targets, growers can decide to target a market that pays the best prices for the expected quality.

Growers who leverage their harvest teams by granting them access to pixofarm’s bin scan feature to scan nearly every single full bin are able to bypass the bottleneck at the sorting machine and still have reliable information about the quality of the stored produce. Having this information available during the season – or even at harvest – allows them to fill contracts with high precision and target the right buyers for their quality and volumes.

By targeting a specific market, farmers and agribusinesses can differentiate themselves from their competitors, which can give them a competitive advantage in the marketplace.

Through the use of pixofarms services they can gain a better understanding of their orchard, which can help them make more informed decisions about their production and marketing strategies that they can use for their chosen target market.